TOURISM IS BACK.

September 27, 2021 at 10:30 am.

Despite the great health uncertainties and global economic contraction, "Tourism is Back", however, we must recognize that the world has changed and tourism is no exception to that rule; Security and Tourism will henceforth be two sides of the same coin. Tourist destinations and establishments that until now had not recognized the importance of tourist safety, will be obliged to do so, and also consider it as one of the elements of the value chain to take into account in order to be competitive.

The foundations of the tourism market have been strongly shaken, as a result of the onslaught of an inadvertent global health phenomenon, which has behaved relentless, being wide in its radius of action and long in duration; thereby succeeding in undermining the confidence of tourists and travelers around the world; But despite the misfortune, tourism continues to stand and will continue to stand for much longer, as it has been in the face of the barrier of languages, borders, cultures and customs.

Tourism has no rival, it has no equal, but let no one be deceived, the perception of security or insecurity by travelers is a factor that now more than ever has the power to impact the tourism market in a positive or negative way . Consequently, knowing the elements that make up a comprehensive tourist security and putting it into practice is a must for traditional and emerging tourist destinations, however, I am convinced that tourism will know how to deal with all that, and triumphantly it will once again show off its majestic charms.

MARIO PÉREZ